Joel Suryawanshi – Corporate Trainer & Content Writer
What is fashion and why
study it? Something that all fashion students should know!
What is Fashion?
Fashion
is a statement of “trends” followed by the majority or the representative set
of the society at any given period of time. It is a “style” or a statement
created by the designer and adopted by the consumer who in today’s world wants
to think and look fashionable. Various elements and principles of Design like
color, value, line, texture, silhouette, etc along with the intensive knowledge
of textiles, merchandising, manufacturing and retail contributes to this very
wide field. Therefore, fashion is not only about clothes, it’s about adapting
to a rapidly changing and an extremely dynamic character to help develop your
own personality and your surroundings.
Structure ( The whole nine yards)
Fashion
designers can work in a number of ways. They may work full-time for one Fashion
Company, known as in-house designers, which owns the designs. They may work
alone or as part of a team. Freelance designers work for themselves, and sell
their designs to fashion houses, directly to shops, or to clothing
manufacturers. The garments bear the buyers label. Some fashion designers set
up their own labels, under which their designs are marketed. Some fashion
designers are self-employed and design for individual clients. Other
high-fashion designers cater to specialty stores or high-fashion department
stores. Most fashion designers, however, work for apparel manufacturers,
creating designs of men’s, women’s, and children’s fashions for the mass
market. Large designer brands which have a 'name' as their brand such as Calvin
Klein, Gucci, Ralph Lauren, or Channel are likely to be designed by a team of
individual designers under the direction of a designer director.
Designing a Collection
A
fashion collection is something that designers put together each season to show
their idea of new trends in both their high end couture range as well as their
mass market range.
Designing a Garment
Fashion
designers work in different ways. Some sketch their ideas on paper, while
others drape fabric on a dress form. When a designer is completely satisfied
with the fit of the toile (or muslin), he or she will consult a professional
pattern maker who
then
makes the finished, working version of the pattern out of card. The pattern
maker's job is very precise and painstaking. The fit of the finished garment
depends on their accuracy. Finally, a sample garment is made up and tested on a
model.
Why
study fashion design? (the big question aye!)
Fashion design is one of the most exhilarating, challenging and rewarding design fields to study today. With the development in communications technology the fashion industry is expanding and becoming one of the leading design fields in the global market. Enter the world of fast paced fashion by learning how to design and construct fashion garments.
What makes a good fashion
designer?
It
goes without saying that fashion designers are creative, but as no two people
are alike, there are no specific “kinds” of people that make good fashion
designers. What fashion designers do share is an endless drive and passion for
fashion.
A
good fashion designer:
•
is able to communicate design ideas via drawings, design presentations,
technical drawings etc.,
•
is flexible in his/ her design abilities and can design anything from
accessories to menswear for a broad customer base,
•
is an expert pattern maker and can manipulate the fit and proportions of
clothing,
•
is a master in couture sewing techniques and understands production methods,
•
understands their clientele, their lifestyle, their expectations from brands
and their clothing needs,
•
has business acumen,
•
understands financial constraints,
•
keeps up to date with current trends and developments in technology not just in
fashion but in all industries.
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